British bike industry expatriate Michael Lock is on the move yet again.
Lock held senior marketing roles at Honda UK and Honda Europe in Slough before moving to Triumph, first as export sales manager and then chief executive of Triumph USA. Returning to Britain to study for a MBA qualification, he then spent two years working for a property developer before joining Ducati UK as managing director and then returning to the US as chief executive of Ducati North America.
Most recently, he was chief operating officer of Automobili Lamborghini America. But the US outpost of this Volkswagen-owned Italian sports car manufacturer (of which Ducati is now a subsidiary) has just announced his departure.
In a statement, the company said: “Automobili Lamborghini thanks Michael Lock for his active support in developing the American branch and in reaching the company objectives, and wishes him all the best for his professional and personal future.”
Lock himself was quoted as saying: “It was a great opportunity for me and I’m proud of our achievements. I leave with the brand in good health and with momentum.”