Italian fashion designer Giorgio Armani and the Piaggio Group have collaborated on a special edition Vespa 946. The scooter has been created to mark the 40th anniversary of the fashion house and the 130th birthday of the Piaggio Group.
In keeping with Armani’s signature subdued colour palette, the designer has come up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project.
The name Vespa 946 alludes to the year – 1946 – that this famous scooter was first made. The design of the new Emporio Armani is a modern interpretation of the original Vespa style.
The galvanised metal parts have a satin finish and create an opaque effect in line with the finishing touches of the body. The words “Emporio Armani” appear on the side, while the iconic eagle logo of the brand sits above the headlight.
The Vespa 946 Emporio Armani is, says Piaggio, about technology as well as style. Its aluminium cylinder blocks, brown-leather finishes, luxury accessories, electronic riding controls (which also interface with the latest internet devices) complement the innovative four-stroke electronic injection engine.
The Vespa 946 Emporio Armani will be produced in an unspecified limited-edition run of individually numbered scooters, and is now on sale in the world’s most important cities.
Picture: Piaggio Group chairman and CEO Roberto Colaninno and Giorgio Armani unveil the new 946 Emporio Armani.