“Convenience and connectivity” are the watchwords that dealers must build into their customer-experience strategy, according to MotoNovo Finance. The company is encouraging dealers to integrate online finance into their digital proposition.
“Dealers need to get their finance proposition in front of the customer at the new point of sale, that is the customer’s chosen digital device,” says head of sales and marketing Karl Werner.
MotoNovo says more than one-third (35%) of UK consumers used click and collect services in 2014. Into this world, MotoNovo is calling for dealers to develop their own click and collect finance service. “This is something MotoNovo can facilitate with its portfolio of digital tools,” says Werner.