The MCIA is asking the industry to get behind Ride to Work Week, which is 15-21 June. The association says the annual campaign provides a great PR opportunity and asks its members to take advantage of all it has to offer and make the 2015 campaign the strongest yet.
“There has been some tremendous support from members in the past, who have also used Ride to Work to promote motorcycling in general, for direct business benefit and to create more enthusiasm for motorcycling within their own organisations,” says Sandra Cole, member manager for the MCIA. Â
The MCIA has produced a PR Guide to assist with PR activity for Ride to Work Week and future press activity.  It includes information about messaging and the resources that are available to you. The guide also gives some suggestions for events.
“Whatever your contribution to Ride to Work Week, big or small, it is appreciated and will help to raise awareness of how good life can be on two wheels,” said Cole.