Bridgestone will hope to make tracks in one of the fastest growing motorbike tyre sectors in the UK, when it unveils an exclusive partnership with an historic motocross organisation at the International Dirt Bike Show, along with news of a specialised new tyre.
The tyre manufacturer believes the sport of motocross will offer “significant traction in terms of brand awareness and sales opportunities”, and has formed a partnership with the British Schoolboy Motorcycle Association (BSMA) to begin in 2014.
An official announcement is being made at the annual show at Stoneleigh Park, which opens tomorrow and runs until November 3.
In addition, an announcement about a new Bridgestone Battlecross motocross tyre will also be made at the show, aimed at “serious motocross racers”.
Bridgestone’s motorcycle product manager Gary Hartshorne said: “There are up to 100,000 motocross tyre sales in the UK alone per year and we have long felt that a high performance tyre – which is competitively priced – will be a compelling option for motocross riders of all abilities.”
Bridgestone’s BSMA sponsorship will coincide with the resurrection of its six-round Clubman Championship, following an absence from the domestic motocross calendar.
The competition boasts different age classes and Bridgestone believes that the partnership will lend itself to father and son race entries and a significant number of opportunities with a broad, captive audience.
The British Schoolboy Motorcycle Association (BSMA) is a confederation of clubs set up in November 1969 to facilitate youth motorcycle sport. It ran its first season in 1970.
Participating clubs run bespoke events every weekend for riders who wish to ride locally, along with a National Series for those who want to take their riding to a new level.
Bridgeston sponsored Rob Yates, one of Britain’s brightest young talents, in 2013.
Pictured are Bridgestone’s marketing executive Dan Woodward (left) and product manager Gary Hartshorne is pictured with BSMA secretary Tracey O’Connor after announcing a new partnership.