Spanish off-road specialists Gas Gas, the leading manufacturer in the world trials market and a strong contender in the enduro sector, will use a new distribution set-up to supply its 2014 model range in the UK.
Until now, the UK has been represented by John Shirt at Gas Gas Motos Ltd, who handled the entire range of trials and enduro machines.
Next year, trials and enduro will be split, and while Shirt will continue to distribute trials bikes, Clements Moto will take on the enduro side.
“John does a fantastic job,” said Gas Gas CEO Ramon Puente. “Gas Gas has a very strong connection with the UK trials market and sold well over 500 bikes last year. But as we have seen across Europe, and indeed the world, distribution of enduro and trails bikes are completely different markets. We have already split distribution in America, Australia and Germany and the new focus has increased sales in both sectors in all the countries.”
Gas Gas sells 4000 trials bikes a year in Europe, 40% of the estimated market sales of 10,000 bikes. In the enduro market, estimated at 100,000 unit sales, that share falls to 5% – 5000 sales – the best seller being the 300cc 2-stroke in every European market.
The company hopes to improve that by separating distribution.
Clements Moto is delighted to have been appointed Gas Gas Enduro distributors for the UK and Ireland. Dean Clements said: “We will be acting swiftly to appoint a dealer network, launch a Gas Gas Enduro specific website and will take the brand to the motorcycles masses at this year’s MotorcycleLive Show [NEC]. 2014 models will be available in a matter of weeks and we look foward to a long and happy relationship with Gas Gas.”
Fuller story, with exclusive interviews, in the November issue of British Dealer News.
Gas Gas sets up new distribution network
