In a move to increase its prominence in the popular urban and sub-urban personal transport market, Japanese manufacturer Kawasaki is embarking on an ambitious plan to introduce its first scooter to the European market.
Styled entirely in-house by a dedicated design team, the new J300 scooter features exciting Kawasaki visual cues that Mr Keishi Fukumoto, head of KHI’s Styling Department comments: “It was of great importance that our first step into the European scooter market should be with a machine that embodied Kawasaki’s cutting-edge design. We are happy that we have achieved this with the styling features of the new J300.”
Of the design philosophy, Mr Fukumoto added: “J stands for Jyounetsu, which means passion in Japanese. We approached the styling and design of the J300 with the same passion as for our other significant new models for the 2014 season.”
Recognising a Europe-wide demand for stylish, easy-to-ride and reliable scooters, Kawasaki has reacted to an obvious gap in its product offering. The J300 complements other successful urban families such as the popular ER series of machines and the versatile city charm of the Versys.
With the core drive train and additional chassis elements provided by strategic vehicle partner Kymco, the development, styling and final product engineering approach has been conducted exclusively by the design and engineering team at Kawasaki’s factory in Akashi, Japan and Kawasaki’s European R&D Department.
Available from franchised dealers later this year, the J300 is set to appeal to Kawasaki enthusiasts in need of a smart commuter and to attract new riders to Kawasaki.
J300 will be unveiled to the press and public at the Eicma Milan show next month.
Kawasaki to launch its first scooter in Europe
