California-based Easton-Bell Sports has recruited US bike business veteran Ash Kane to head up sales and marketing in Europe, the Middle East and Africa. The company recently acquired all global branding and distribution rights for the Bell motorcycle helmet range.
Kane has been in the industry for 20 years and has 12 years of international sales experience. Most notably he worked for the Fox apparel brand from 1996 to 2007.
In his new role he will be responsible for day-to-day management of distributors and related sales forces while also seeking new distribution channels, implementing Bell’s strategic direction for Europe and ensuring marketing business development, financial and operational objectives are met.
Commenting on the appointment, Bell sales director Matt Schumann said: “Heading into Europe for the first time in more than 20 years, we knew we needed to get someone who had a proven track record. Ash has been doing this for a long time, and he has the relationships we need to succeed overseas.”