A new and more focused 19-question franchised dealer survey form has been sent out by the National Motorcycle Dealers Association (NMDA). For the first time it gives dealers the option to complete the form out online (via www.snapsurveys.com/nmda). Paper response is by pre-paid envelope.
“Some of the questions have been revised to make them more relevant for dealers,” says NMDA head Steve Latham who urges all dealers to take part and complete the forms by the Friday 18 October deadline.
“It is important that dealers complete the survey to build up a trend of attitudes and statistics,” he says. “This will help to influence manufacturers to introduce positive changes towards their dealers and customers.”
Results will be published in December BDN. Full copies of the results will also be available on request from the NMDA via [email protected].
Dealer survey
