Ducati’s MotoGP stars Nicky Hayden, Andrea Dovizioso, Andrea Iannone and Michele Pirro feature in the latest “Enjoy Every Ride” campaign video from lubricants giant Shell.
Although the video aims to highlight the increased performance benefits of using Shell Advance lubricants – which for techies is “achieved without any loss in reliability”- the camera work and interviews makes the video well worth a watch.
The video, Episode Three in the series, is released in anticipation of Shell Advance’s latest Global Promotion, “Enjoy the Italian race experience”. Shell is rewarding its best performing lubricant retail teams from across the globe with a VIP trip to the San Marino Grand Prix. There, they’ll watch the Ducati Team in action and pay a visit to the Ducati garage in the paddock. To conclude the trip, winners will visit the Ducati factory near Bologna to take a closer look at the Technical Partnership for themselves.
You can download Episode Three now (download here) or view it on the Shell Advance YouTube Channel (view here). Also available are Episode One and Episode Two.
Episode Four will feature The role of fuel in racing: Performance and economy in MotoGP and that will be followed by Partnership: How Ducati and Technical Partner Shell work together with a shared passion for performance and technical excellence.