A new Lucas Oil marketing campaign sees the brand highlighted on hoardings at televised county cricket matches on Sky TV from now until the end of the season. The campaign is part of Lucas Oil’s plan to raise its consumer profile as it looks to recruit new UK distributors for its motorcycle oils and additives. The American manufacturer – which has its UK base in Anglesey, North Wales – sells an extensive range of engine oils, additives and vehicle care products.??The new campaign continues the brand’s association with high profile televised sports. Last winter, it was a regular feature on hoardings around senior English and Welsh rugby club grounds.
“Lucas Oil is a strong brand and we want new distributors to see that we are not shy when it comes to promoting our range,” said Dan Morgan, motorcycle product sales manager.
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