Responding to the increasing effect of motorcycle insurance claims on both rider premiums and the number of active motorcyclists on UK roads, Suzuki GB has introduced a new initiative aimed at reducing the number of machines deemed to be a total loss by insurers.
Its Motorcycle Total Loss Avoidance Process allows for a damaged machine that has been deemed beyond economical repair by an insurer to be assessed for a preferential parts rate, usually dropping its repair costs below the insurer’s threshold and therefore making a repair viable.
Suzuki’s James Richardson explains: “While a total loss may seem just an inconvenience for an owner, it actually impacts on the industry in a much greater way, with customers often choosing to use the payout elsewhere and therefore walking away from motorcycling altogether. With this process available to our dealers now, not only are we able to keep more unfortunate riders on the road, but in the long run impact positively on insurance premiums too.”
The Motorcycle Total Loss Avoidance Process is available with immediate effect through all authorised Suzuki dealers and is also available to independent repairers who source parts through authorised dealers.
Dealer crash repair boost from Suzuki
