Dave Plummer has become an area sales manager for Datatool, covering the southern half of the UK.
Plummer, who has been best-known through his association with UK Husqvarna brand distribution in various roles for the past eight years, is part of a family trade dynasty which includes industry veteran and British Dealer News contributor Pete Plummer, as well as Luke Plummer, who currently manages Suzuki GB motorcycle PR and press relations for Motocom.
Apart from his relationship with Husky Sport and then the Husqvarna BMW subsidiary, he also served at KTM, web specialist NXGN, Benelli UK, former Ducati importer Moto Cinelli and Kawasaki Motors UK, in a bike business career spanning more than 25 years.