Honda’s studied assault on native brands in India — which are still led by its erstwhile joint-venture partner Hero MotoCorp — gathered pace in April, according to latest Society of Indian Automobile Manufacturers data.
SIAM says Hero’s domestic sales declined by 12.5 per cent to 432,657 units during the month. Second-largest local player Bajaj Auto also posted a 0.19 per cent domestic dip at 199,838 units, as well as a sharp 22.89 per cent fall in its export sales to 130,329 units.
In stark contrast, Honda Motorcycle and Scooter India achieved local sales growth of 48.76 per cent to 115,536 units in April, despite a total monthly Indian market decline approaching three per cent.