Dealers have been sent a “What you can do” list of in-store promotions to help them make the most of the industry’s Ride to Work Day on 17 June.
Now in its fifteenth year, the event promotes the benefits of commuting on a motorcycle or scooter and is again being organised by Promark PR who invite dealers to contact them to discuss how they can make the most of what they describe as a key industry event.
Suggestions for showroom promotions include:
Rider breakfasts or free tea/coffee.
Customer BBQs and late-night opening to tempt riders that have taken part in the day to your showroom.
Special offers in store over the preceding weekend of 15-16 June.
Work with local companies and encourage them to adapt office car parks into ‘have a go’ areas with motorcycle trainers guiding staff through the basics.
Local celebrity riders. Invite them to your event and the Promark team will help promote in your local media.
Use the Ride to Work logo/email footer/website/posters: Download at www.ridetoworkday.co.uk
Issue a press release to local media telling them about your Ride to Work activities – or email the Promark team and they will do it for you.
Don’t forget to Ride to Work yourself on Monday 17 June!
For more information contact Promark tel 01293 838890. Email: [email protected].