India’s largest motorcycle manufacturer has announced that it will launch products in up to ten new markets across Latin America and Africa by the end of March, as the company urgently seeks to fend off increased domestic competition with overseas sales targeting a million units by 2016.
Hero, which is seeing its home domination rapidly eroded by former joint-venture partner Honda, already exports bikes to Colombia in Latin America. But it has now begun shipping consignments to newly-appointed distributors in Honduras, Guatemala and El Salvador as well.
In addition, Hero MotoCorp senior vice president for marketing and sales Anil Dua has reported that distribution and partnership deals have been finalised in a number of African markets but declined to identify them or say how many units are involved.