Guinness world record holder Staffordshire Triumph has just completed a £220,000 showroom modernisation.
Since moving into what was the largest Triumph showroom in Europe in 2012, the business is said to have grown substantially in both new and used bike sales, with space becoming a premium. The refit updates the existing rather dated décor to fit with Triumph’s modern dealer standards, but also makes a more welcoming experience for the customer, with the added bonus of increasing new and used bike stock capacity. Capacity has been increased by removing walkways laid into the flooring.
In 2016, Staffordshire Triumph organised a mass ride-out of Hinckley machines and secured the Guinness World Record for the Most Triumph Motorcycles in a Parade, with 539 motorcycles participating. The dealership had held the previous world record, set in 2015, for 362 Triumph motorcycles.