After seven years at the helm of TDT/LS2 UK, Gavin McCaffery has decided to step down as UK sales director. The news came as British Dealer News attended the 2019 product launch held at the company’s Spanish headquarters in Barcelona.
McCaffery has been in charge of the UK operation since 2011. “The time was right for me to step aside,” said McCaffery. “Unit sales are approaching 40,000 a year and are still rising, we have managed double-digit growth in 2018, and we have just signed Carl Fogarty as a brand ambassador.
“A new graphic will debut on an exciting new helmet to be launched at the NEC in November. We have also been working hard on a new clothing collection for 2019.
“It was a really tough decision for me but I simply want to spend more time at home with my family.”
Although stepping down as UK sales manager, McCaffery will be taking on Scotland and some key accounts as an agent for TDT/LS2 UK.
“I’m looking forward to getting out and meeting dealers old and new!” said the proud Scotsman. “I’m also pleased to be handing over the reins to a colleague I have worked with for nearly 20 years – Paul Haskins – whom I have known since the early days at Lloyd Lifestyle. He has all the tools needed to further develop LS2’s sales in the UK. I wish him all the best and hope he enjoys the role as much as I have. It really is a great brand to be part of.”
Haskins said: “We have the best helmet range and some of the best graphics which have been selected to suit the UK market. We have cut back on some of the open face helmets and increased graphics on some of the full face models as it’s vitally important we carry good stocks at our UK headquarters in Ashington.
“With concrete Brexit information still unavailable we need our stock to come directly to the UK and not through our European HQ in Barcelona. It’s the only way to ensure we retain our attractive RRPs and industry-leading trade margins.
“The addition of the clothing range will also give us another string to our bow here in the UK and we have already discussed some additional product that would complement what LS2 can deliver next year; and with household names like Carl Fogarty joining us as the UK’s brand ambassador, it will help further develop the brand to the end user.”
LS2 will be launching all its new ranges to the public at the NEC show in November and then a full trade launch at Trade Expo in January.
More in the October issue of British Dealer News.