Bike Smart is the message at the heart of this year’s Road Safety Week – sponsored by Devitt Insurance Services and Ford and focusing on the safety of those on two wheels. Taking place 19-25 November and coordinated by the charity Brake, Road Safety Week seeks to raise public awareness on road safety and act as a driver for positive change on our roads.
Those on two wheels are among the most vulnerable of UK road users, making up more than a third of people killed or seriously injured. More than 100 riders are injured every day in needless, preventable accidents.
Brake’s week-long campaign will raise awareness about the importance of protecting those on two wheels by focusing on:
? Motorcyclists and cyclists being Bike Smart through safe riding behaviour, appropriate training, clothing and equipment
? Drivers being Bike Smart by looking out for those on two wheels, driving safely and using the latest life-saving technologies in their vehicles
? Policy makers being Bike Smart by implementing a safe systems approach
Brake’s efforts for Road Safety Week will be supported through working with campaigners, community groups, road safety professionals, companies and schools – who can now register for a free action pack via www.roadsafetyweek.org.uk – and by funding from the Department for Transport.
Joshua Harris, director of campaigns for Brake, said: “Every year Road Safety Week provides a unique opportunity to focus attention on saving lives on our roads. Small changes can help save countless lives, and now is the time for us to act to improve bike safety in the UK.”
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