Infinity Motorcycles will open their first store in Northern Ireland on Saturday 9 June, moving into premises in Belfast formerly occupied by the Hein Gericke clothing and accessories shop.
Founded in 1999, Infinity currently has 14 branches in England and Scotland, as well as an international online business. Specialising in clothing and accessories for riders, Infinity is best known for its market-leading Club Infinity loyalty card programme, the biggest scheme for bikers in the country, with tens of thousands of members.
“When Hein Gericke closed in Belfast at the end of last year we felt the time was right to open a branch in Northern Ireland,” says Infinity MD Rob Puttick. “It’s in a prime location, in the Boucher Road retail park just off the M1, and we’ve been very successful on former Hein Gericke sites in cities like Glasgow and Norwich. It will offer motorcyclists in Northern Ireland’s capital the same extensive selection of clothing & accessories that you’ll find in our London stores.”
Inside the 3000sq.ft showroom customers will find a huge choice of the latest riding kit, including helmets from Shoei, Arai, HJC and Schuberth, clothing by Alpinestars, Dainese, RST, Rukka and Spada and accessories from Kriega and Oxford. Customers can also use the company’s click and collect service for products bought online.