BMW Motorrad’s global retail sales in 2017 reached 164,153 motorcycles and maxiscooters, rising by 13.2% to establish a seventh consecutive annual record, writes BDN financial editor Roger Willis.
As ever, its domestic market in Germany led the way, accounting for 26,664 bikes with 7.1% growth. France was the best performer in that department, though, stacking on 24.3% to 16,607. Italy increased by 17.3% to 14,430 and Spain was 17.6% up at 11,193. The brand shifted 9550 machines in the UK and Ireland, an 8.7% improvement.
The only major location in which it lost ground was America, where sales were 1.3% down to 13,546. However, even that was a sort of victory, because the overall US bike market fell by 3.2% and relevant competition went backwards to the tune of 6.3%.
Within its overall tally, BMW sold more than 50,000 R1200GS variants and 11,595 samples of the Indian-made G310R and 310GS models.
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