WP Suspension products are to be distributed via a new network of authorised centres from 1 January. The Austrian parent company, WP Performance Sports GmbH, is entrusting the distribution to Silverstone-based KTM UK.
Gareth Edmunds has been appointed as WP brand manager, who will oversee the establishment of the centres to sell and service both WP OEM equipment and Pro Components parts.
WP has delivered race-winning performance in a wide range of competitive environments, from motocross and supercross to enduro and rally through to Superbike and every class of MotoGP.
The company says this expertise has filtered down into “state-of-the-art” products for the Aftermarket and OEM markets.
Discussions regarding the appointment of these new authorised centres are said to be at an advanced stage, and WP will announce the full list in due course. Eight mainland centres and one based in Northern Ireland are expected to be operating early in 2018.
Edmunds said: “This is an opportunity to realise potential, both for riders and WP. For customers, the fitment of WP Pro Components or honing of their OEM suspension is a chance to enhance their riding and results – regardless of the badge on the tank. The move to establish a network of authorised centres enables us to concentrate pockets of expertise around the country and for them to develop close relationships with their riders so that they can deliver their services effectively. And for WP it better allows the distribution of knowledge gained in world level racing to reach the customer, either through products or through factory training.”