The race is on to book exhibition space for Motorcycle Trade Expo 2014, Europe’s biggest annual trade-only showcase. The show, which will take place at the NEC, Birmingham, on 19, 20 and 21 January, is recognised by the motorcycle, scooter and ATV industry and associated aftermarket suppliers as the best and most cost-effective start-of-season business tool in the industry. With hundreds of quality exhibitors, thousands of leading brands, Expo-only show deals, Electric Expo – which allows visitors to test ride the latest machines in the evolving electric two-wheeler business – new product launches, and expert, free advice from the Knowledge Shop, there’s no better place for the trade to make contacts and source vital products and services. Now’s the time to book space for your stand. Independent research shows 78 per cent of visitors last year did business; 83 per cent were company directors or managers; 80 per cent found new suppliers; and 97 per cent went on to do more business as a result of their attendance. And the good news is that Motorcycle Trade Expo 2014, sponsored, as ever, by British Dealer News, is even better value, with no increase in prices for stand space. There’s no increase either for the special-deal start-up stands for first-time exhibitors, at only £849. One of the highlights of last year’s Expo was the guest appearance of MotoGP stars Jorge Lorenzo and Bradley Smith, and BSB rider Chris Walker. It’s uncertain that Lorenzo will be back, but EXPO is expected to attract more star guests next year. Feedback after last year’s show included: “Expo is a fantastic shop window for me – As a new business we got some great exposure, good contacts and solid leads – This was our first Expo and I found the whole experience very good and will be back next year – Our best ever show. Oxford will be back for more.” Expo is the only show that offers access to the whole industry in just three days, and it’s perfectly timed for the start of the season.
For more information call Andy Mayo on 01237 422660 or have a look at the new website www.motorcycle-expo.com
