French lubricants firm Motul has been confirming a slew of marketing tie-ups across the UK in recent months. And now it’s added the Ace Cafe on London’s North Circular to the line-up, with its distinctive red and white branding on show at the approaches to the popular biker meeting spot. The new partnership means that Motul will have a visible presence at many of the Ace Cafe’s events, with Motul staff regularly on hand to give advice.
“We are delighted to have joined forces with the Ace,” said Motul UK’s Callum Goodland. “It is such an emotive name and, like us, they share a deep passion for cars and bikes.”
“The new partnership marks the coming together of two great names in the motoring world,” remarked Ace Cafe owner Mark Wilsmore. “Like the Ace, Motul has a long and fascinating history.”