MotoNovo Finance has joined the Bennetts British Superbike series sponsorship roster in 2022, with prominent trackside branding and television visibility. The point-of-sale funding provider will also have associate sponsor status for Pirelli National Superstock and Junior Superstock events at BSB rounds – highlighting its direct influence on sales at dealership level.
Reflecting on its involvement, MotoNovo Finance managing director Karl Werner said: “I’m sure the MotoNovo name will be familiar to many people across the motorcycling community, and I hope our partnership with the Bennetts British Superbike Championship will accelerate this recognition. It also demonstrates our commitment to motorcycling, dealers and their customers. We are delighted to be on board.”
BSB series director Stuart Higgs echoed his sentiments: “It’s fantastic to welcome MotoNovo to the series as a new official sponsor and also as the Superstock Manufacturers’ Championship presenting sponsor. This draws a parallel with MotoNovo, as motorcycles in these classes are closely linked to those you can purchase from a dealer. I am looking forward to working together for the first time throughout this season.”
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