Sunday, November 15, 2026
HomeNEWSINTERNATIONALYAMAHA ON A LOSING STREAK

YAMAHA ON A LOSING STREAK

Yamaha’s land mobility division, the vast majority of which concerns motorcycles and accounts for about two-thirds of its entire turnover, dragged the company into negativity during the first half of 2020. BDN financial editor Roger Willis reports.

Six-monthly divisional revenue declined by 23.8% to £3.09bn, And the period concluded with an operating loss of £48.6m. Turnover attributable to motorcycles was 25.6% down to £2.713bn. Global bike sales volume fell by 32.1% to 1.709 million.

Asia took the hardest knock as overall volume in the region sank by 35.5% to 1.364 million bikes and related revenue dropped by 32.9% to £1.564bn. In order of guilt, Indonesia, India, the Philippines and Thailand were the biggest losers. Revenue from Latin America and other emerging markets was 24.2% lower at £314m.

In the developed world, European volume shrank by 9.2% to 99,000 bikes and revenue was 7.3% down at £521m. North American sales saw a 12.5% decrease to 28,000 and turnover falling by 7.4% to £146m. The Japense domestic market was 9.7% down to 42,000 and 7.7% in arrears at £131m. 

At group level, Yamaha’s total half-yearly revenue fell by 19.9% to £4.955bn. Operating profit plummeted by 72.3% to £138m. The bottom line was a net loss of £20m. Its full-year forecast features only slight revenue recovery and a break-even target. Annual wholesale motorcycle shipments to dealers in developed markets should reach about 90% of the previous year’s tally. But predictions for emerging countries are all over the place.  

RELATED ARTICLES

Product News

Orwell Motorcycles secures premises with expansion in its sights

Ipswich dealership Orwell Motorcycles, has purchased its Ranelagh Road premises, securing its long-term future and opening up opportunities for expansion. Orwell has been based at...