Visitors to the UK’s biggest bike show, Motorcycle Live, have once again voted for their winners in the following categories: Best Manufacturer Stand, Best Manufacturer Feature, Best Non-Manufacturer Experience and Manufacturer giving the best Customer Experience.
BMW Motorrad UK was a double winner, securing Best Manufacturer Stand and Manufacturer Providing the Best Customer Experience. BMW showcased its range of 30 motorcycles, including hotly-anticipated new models, as well as wowing crowds with its Make Life a Ride arena where instructors from the BMW Rider Training and BMW Off Road Skills Schools showed off their abilities. Aspiring riders also had the chance to try out a BMW for size on a rolling road.
It was a hat-trick for Suzuki UK, winning Best Manufacturer Feature for its restoration of two of Barry Sheene’s race bikes which came from the Sheene family home in Australia. Restored in conjunction with Suzuki’s Vintage Parts Programme, Sheene’s last grand-prix bike – a DAF Trucks-sponsored 1984 Harris-framed XR45 RG500 and a special XR23A 652cc big bore RG500 were restored and fired into life at the show.
Infinity Motorcycles also achieved the hat-trick, winning Best Non-Manufacturer Experience for the third year running, by creating a retail village showcasing a huge range of products, giving customers great choice on high quality products, along with great advice.
Suzuki GB aftersales co-ordinator, Tim Davies, who organised the live Sheene build said: “To win this award for the third time in a row is absolutely fantastic and very rewarding for the work that the team put in, it makes it all worthwhile. To be able to engage with so many people at the show in this way is fantastic. To listen and talk to so many people about their memories of Barry whether it be about racing or his colourful personality is always fun.”
Dave Holloway, Sales Director of Infinity Motorcycles, said: “We’re really pleased to win the Best Non-Manufacturer Experience for our retail village – and extremely proud that it was for the third year in a row! It means a lot to everyone involved that their efforts are appreciated by visitors.”
More than 104,000 bike fans visited Motorcycle Live over the course of its nine days, enjoying displays from 46 of the world’s leading manufacturers and over 220 exhibitor stands and retail outlets.
Motorcycle Live 2020 will take place at The NEC, Birmingham from 21 – 29 November.