Italy’s Vicenza-based Dainese Group has signed up aftermarket giant Tucker Powersports for exclusive trade distribution of Dainese motorcycle apparel and TCX boots on the US market, in a multi-year deal that came into effect last December.
Establishing this tie-in with such a premium global brand will provide some solace for Tucker, which lost a long-term US distribution relationship with Arai helmets three months earlier. Tucker’s fierce competitor Le Mans Corporation subsequently scooped the Arai franchise on American soil, handled through its Parts Unlimited and Drag Specialties trade channels.
“The agreement with Tucker Powersports is a new milestone in our journey of expansion and consolidation in North America,” said Dainese chief executive Cristiano Silei. The US market has always played a crucial role for our group and I’m sure that choosing a distributor with such a widespread, structured sales network will allow us to achieve increasingly ambitious goals.”
Tucker director of business development Jamie Kempinski added: “The range of products that this partnership brings is outstanding. Dainese’s reputation for quality and its eye for style has all of us excited about adding their full motorcycle product line to our portfolio.”