Accessories and clothing are a big part of a modern brand, and offer a great chance for dealers to improve profitability. So it’s no surprise that new kid on the block BSA has moved to launch an official range of riding and casual kit to service its new customers.
The clothing designs are centred on the new Gold Star 650 retro-roadster, currently the marque’s sole model, which has just hit the streets from the Indian-based firm, capturing the imagination of British bikers. The range features a mix of summer and winter products, including jackets, shirts, riding jeans and gloves, all of which are fully CE-certified. Manufacturer Merlin is keen to point out the high-quality materials used, including British Halley Stevensons waxed cotton, D3O body armour, DuPont Kevlar and YKK zips.
Prices start at £20 for a neck tube, rising to £349.99 for the Empire wax cotton jacket, and the collection will start to appear in official BSA dealerships this month.
BSA director Ashish Joshi said: “We wanted the first range of clothing from BSA to be of the highest standard and as stylish as our machines. This made Merlin a natural partner given the strength and quality of its products, and we’re pleased to say the partnership with Merlin has really brought our vision to life.”
James Franklin, director at Merlin, said: “Merlin and BSA share the same values and proud ties to Birmingham, which has played such an important part in our mutual success. It’s an honour to have worked with a prestigious name like BSA and we’re really proud of what we’ve been able to deliver in collaboration.”
Merlin
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BSA UK distributor Lukas Distribution
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