Japanese tyre maker Bridgestone is on the move in the UK for 2023, and says it is planning a wide range of initiatives to promote the brand.
The firm’s Warwick-based motorcycle team, headed up by product manager Gary Hartshorne, will be working the show circuit hard, using the Scottish Motorcycle Show (11-12 March), Stafford Classic Bike show (22-23 April), the Adventure Bike Festival (23-25 June) and the Stafford Classic Bike Show (14-15 October) to communicate the benefits of its three best-selling tyres – the hypersport Battlax S22, sport touring Battlax T32 and the Battlax Adventure Trail AT41 – which will form the backbone of its retail strategy this year.
Away from the road riding sector, Bridgestone is continuing its drive in the motocross world, renewing its title sponsorship of the British Masters for a seventh consecutive year. That long-term association helps the firm extol the virtues of its Battlecross X10, X20, and X40 products, along with the new Battlecross X31, to a massive trackside audience.
And the firm is confident about its prospects for 2023. Hartshorne told us: “Demand is higher than ever and we’re finding that bikers are investing more TLC in their pastime, irrespective of tough cost of living conditions. We’re excited to be such a popular choice amongst the biking fraternity and we are looking to capitalise again in 2023. We’re confident that the plans we have in place will make for a really successful year.”