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Manufacturer’s Trade Talk

Despite all the problems in the wider economy, manufacturers appear to be reasonably confident about new season sales prospects. So could this be the year when service and supply returns to normal? Alan Dowds reports.

Can you remember what ‘normal’ feels like? It’s been a while for sure – not only in the bike world but in just about every aspect of modern life. Since the financial crash in 2008, through austerity, then Brexit, Covid, the war in Ukraine, and now massive inflation plus a ‘cost of living crisis’, there’s been no shortage of upsets…

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