If test rides are important for conventional petrol-powered bikes, they’re even more so for battery-powered electric machines. The new tech needs to be experienced by consumers used to petrol, and US electric bike maker Zero is pushing hard to make this happen.
For 2023, Zero’s UK arm is holding a series of test ride days across the country throughout the season, with eight dates already announced for April and May in the South of England and with more set to follow.
Speaking about the 2023 Experience Electric Tour, Zero Motorcycles UK country manager Dale Robinson said: “It’s great to be back with the tour for what will be our sixth year. It’s always a highlight of my year, seeing all those experienced bikers grinning from ear to ear after their first ride on an electric motorcycle, and I am sure we’ll create many more converts in 2023.
“This year, we are focusing the Experience Electric tour on biker hotspots, with our dealer network able to accommodate riders who want a more traditional demo ride.”
For more information and to make bookings visit: www.zeromotorcycles.com/en-gb/events-home.
2023 Experience Electric Tour