Bestbikebid.com, the buying and selling cross-platform service launched to the trade in January’s issue of British Dealer News, has since signed up more than 350 dealers. Interest in the new service has seen dealers registering for the opportunity to purchase stock from bikers looking to cash-in or dispose of bikes at a time when quality stock can be hard to find.
With more than 100 years of combined experience in the motorcycle industry, CCM Motorcycles founders the Clews family are the people behind the new trading platform. Austin Clews runs the new service with his sons Ben, Jack and Billy as co-founders.
BestBikeBid.com allows dealers to access prime quality stock at the best trade prices without competition from the general public – the new service is squarely aimed at the trade. Only genuine motorcycle dealers can register, so dealers can be sure they are only bidding against other UK motorcycle dealers.
Public launch
After the completion of a platform testing programme, which will run throughout April, public and trade stock will go live in early May. The company has already signed up for an extensive marketing campaign, which will be operational prior to the May launch. Co-founder Jack Clews said, “We have already planned our public launch and have decided to use a mix of print and digital consumer press to promote Bestbikebid.com to our public audience. We will also integrate direct mail, and have a powerful SEO and social media presence. We have had good discussions with leading UK motorcycle events and are also considering targeted mainstream TV coverage.”
Dealer Portal
Once registered, dealers can bid on fresh, high-quality stock, which the platform will feature in daily alerts. There will be three online sales per week initially: the first will start at 10am on Mondays and finish at 3pm on Tuesdays, the second is from 10am Wednesday until 3pm Thursday, and the final weekly sale starts 10am Friday and concludes at 3pm on Saturday. Each auction will have a catalogue of up to 40 motorcycles.
Dealers can also list any surplus used stock for other dealers to bid on during auction days. Motorcycle listings will include a full specification, condition report, details of any service history, vehicle location and supporting photos, plus there is the added benefit of a free HPI check using the vehicle registration mark. Dealers can also track invoices and view details of previous purchases to keep their administration in order.
How it works
Once a bike has been added to the site, dealers submit their maximum offer, and the Bestbikebids.com proxy bidding system software will bid up to the dealer’s maximum amount in increments of £50. Winning bids automatically request acceptance from the seller. Once confirmed, a small introduction fee will be applied, and both parties will be contacted to make arrangements for the inspection, payment and collection of the motorcycle.
Bestbikebid.com
www.bestbikebid.com
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