Sunday, November 15, 2026
HomeNEWSBMW Motorrad’s man on a mission

BMW Motorrad’s man on a mission

What’s the best background for a senior manager at a bike firm? Accountancy? Marketing? HR? If you ask most motorbike fans, they’d probably say no – they want an engineer in charge. That’s no doubt down to the almost-visceral connection most riders have to the mechanical side of bikes. You want the boss man to know what a gudgeon pin does, how to fettle a compression damping adjuster, to be able to swap out a failed fuel pump or repair a puncture at the side of the road. To know, in short, what bikes are all about…

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