The organisers of the Motorcycle Live NEC show held last November have just announced the Best Exhibitors winners. BMW Motorrad UK scooped two awards: ‘Best manufacturer stand’ and ‘Manufacturer giving the best customer experience’. The German firm’s stand included its full range of motorcycles from the S1000 RR superbike to the perennial GS favourites, and the new M1000 R and M1000 RR. BMW’s interactive Make Life a Ride arena also showcased new models alongside the talents of the World of BMW activity partners.
Scott Grimsdall, head of marketing at BMW Motorrad, said: “Motorcycle Live is such a big event for the BMW team, requiring a lot of planning, logistics, and commitment. It’s a great chance for us to speak with existing and future BMW riders. We’re extremely proud to be announced as winners of both awards, and it’s testament to the hard work and dedication of the team. I’d like to thank those who voted for us, visited us at the show, and enjoyed watching one of our shows in the ‘Make Life a Ride’ arena.”
The winner of the ‘Non-manufacturer giving the best customer experience’ gong was Helmet City – making it the second year in a row that it has received an award for its presence at the show.
Jennifer Holmes, director of Helmet City, commented: “We’re thrilled to have won this award, particularly as the visitors voted for it. We pride ourselves on giving customers honest advice and the best price possible. Thanks to the Helmet City team and those who voted for us.”
Finlay McAllan, managing director of Motorcycle Live, added: “Huge congratulations to the winners this year and a massive thanks to all the exhibitors that helped make up Motorcycle Live 2022, as all the stands were of such a high standard. And thank you to those who voted and visited – we wouldn’t have a show without you.”
Bikesure backs 2023 event
Motorcycle Live has extended its sponsorship deal with Bikesure Insurance for the 2023 show. Finlay McAllan, MD at Motorcycle Live, said: “We’re just as excited about announcing the renewal of Bikesure’s sponsorship as we were with the initial announcement back in 2019. It’s a real testament to the strong working relationship between the brands. The show landscape has certainly changed in the last few years, but our commitment to creating an interactive show with good value for visitors has remained the same – a vision the team at Bikesure shares.”
Grant Varnham, Bikesure’s business development manager, said: “No other motorcycle show supports our industry or has the ability to inspire the next generation of riders like Motorcycle Live can, which is why we’re incredibly proud to continue our sponsorship in 2023.”