This year’s Overland event will be held at Hill End, a 62-acre outdoor activity centre near Oxford, from 31 August to 3 September. Now in its 9th year, last year’s event attracted more than 750 hard-core enthusiasts. Post-event analysis of visitors showed that 73% own an adventure sport bike, and 68% tour overseas at least once a year.
Dealers looking to connect with high-mileage riders can book a 3x3m trade pitch for just £250, which includes free camping if they wish to stay on-site. Dunlop is the headline sponsor for the third year running, but other sponsorship opportunities are available, including the main bike show marquee and cafe.
Manufacturers looking to get ‘bums on seats’ can secure a free display area if they offer test rides over the weekend. This has proved a popular way to engage with riders who might not have considered particular makes or models before. www.overlandevent.com