As of last month, Endurotyres, founded by Alan Ranger in 2014, and recognised as one of Michelin’s largest two-wheel off-road dealers, is now being operated by enduro enthusiast Paul Daley-Smith, his wife Candy, and the rest of the team at P&C Daley-Smith based in Scarborough.
“As a lifelong enduro rider with a portfolio of successful automotive businesses, the opportunity to acquire Endurotyres could not be missed. Alan and his team have done fantastically well to create an e-commerce business that dominates the sector it operates within”, said managing director Daley-Smith, “If it ain’t broke, don’t fix it’’.
With a loyal customer base, an unrivalled range of Michelin tyres and accessories and a reputation for providing exceptional customer service, the Daley-Smiths and their team plan to carry on Alan Ranger’s good work. However, the change of ownership will allow the business to increase stock levels and further develop in the direction it was already heading, allowing faster scalability to take things up to the next level.
Ranger is excited about the future of Endurotyres and realises it’s the right time for the company to move on to the next chapter of its success.
“We have held a Michelin account since my grandfather’s day, and with a mix of knowledge of the sport, passion, clever marketing and a fantastic working relationship with Michelin, we have built up a nationwide database of retail and wholesale customers. Paul is the perfect person to grow the business and evolve the brand”, confirms the outgoing owner.
Ranger will still maintain a close relationship with Michelin on car and 4×4, and track competition. Although he will be sad to leave the two-wheel industry, he is confident Endurotyres will be in safe hands. Paul Daley-Smith is looking forward to building long-lasting rider relationships and enhancing the company’s offering online.
Endurotyres
www.endurotyres.com