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Yamaha’s marketing push continues

Yamaha UK has been working hard on customer engagement in 2023, and that continued with its Yamaha LIVE demo event this weekend. Dealers put on test rides and launched new 2023 bikes, including the Ténéré, R1 and MT-09 models, while giving away free T-shirts and taking entries to the firm’s free draw to win a new XSR900 retro roadster.

The tuning fork brand is also giving away up to £1000 worth of official Yamaha accessories with selected new bike purchases, including £600 worth on the MT-07, £750 on the MT-09 and R7, and £1000 on the MT-10. Akrapovic pipes are excluded from the deal, and buyers still need to pay any labour costs for fitting.

Finally, Yamaha also began its electric expansion with the new NEO’s electric moped, now in stock in single or dual removable battery formats.

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