Customers increasingly like to communicate by text message (SMS) rather than voice calls – and digital marketing firm Marketing Delivery is making it easier to manage this process. The firm’s LeadBox lead management software has added a new SMS tool that allows dealers to have two-way communications via text messages, with potential or existing clients.
The firm estimates a third of aftersales customers prefer to hear from dealers via SMS, but many current systems only allow one-way communication. LeadBox, together with the firm’s VoiceBox software, means customers always have a way to reply: there’s no ‘no-reply’ email addresses, withheld numbers, or unmonitored text message chats.
“Changes in consumer behaviour have increased expectations of instant interactions with dealerships, but daily life doesn’t always lend itself to an excess of phone calls if the workshop needs to contact the customer,” said Jeremy Evans, chief executive at Marketing Delivery. “Adding two-way SMS functionality to our aftersales software makes it simple for the customer to respond using their most preferred method. Workshop teams can now use SMS, for example, to seek and secure approval of costs before commencing work and the SMS thread can be synced to the customer record for future reference.”
Marketing Delivery
01892 599911
www.marketingdelivery.co.uk