A new firm – backed by a highly experienced man of the industry – is launching an innovative range of bike aftercare products it claims will help dealers make more money from each bike sale.
That industry veteran is Steve Keys, who’s been in the bike trade for more than 40 years. Keys’ new business is launching with a bike care package, which includes a ceramic paintwork treatment product and an anti-corrosion system for exposed metalwork, both applied by dealers before a bike is released to the customer. The customer gets a 12-month supply of aftercare products to maintain the finish, and Ulti-Moto claims that the paint and anti-corrosion products will keep a bike in the best possible condition. The ceramic coat is suitable for both matt and gloss paint finishes – a first in the industry – and has been specially formulated to work on bikes rather than being a rebadged car product.
“I’m on a mission to make sure nobody ever polishes their motorcycle again!” said Keys when BDN spoke to him. “Because polishing is what damages the paintwork. We want customers to spend more time riding their bikes than cleaning them while enhancing residual values. Remember that on PCP deals, they need to get to the right level of quality to have enough deposit left over for the next one.”
And Keys says there’s more to come from Ulti-Moto, with a comprehensive portfolio of aftermarket products and services ready to be launched and all set to increase revenues. “This is the start of a brand we’re initially launching with these care products, but we have other products we will bring to market soon to help dealers make a lot of money.
“Ulti-Moto is here to support the industry and create profit opportunities that would otherwise be unavailable. Over the next six months, we’ll be bringing new, innovative products to the market that no one else has been able to make available previously.”
Ulti-Moto
07966 797856
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