The Honda Yūshū awards (Yūshū is Japanese for ‘excellence’) were set up to recognise the best in customer satisfaction and service, and the firm has recently been handing out awards to the best dealers in its European network. Belle Vue Honda Motorcycles in Southend, Essex, is one of only two UK winners, receiving a highly commended Honda Yūshū award for customer satisfaction, alongside JS Gedge, which also took a top award.
Dealer principal Dan Stilwell said, “I am pleased to confirm that Belle Vue Honda Motorcycles have been recognised with the Highly Commended Yūshū Award. Being one of only two to receive this award means so much to everyone that works here. This is an incredible achievement and reflects positively all the hard work the Belle Vue Honda Motorcycles staff have put in over many years to serve all our customers near and far.”