Sunday, November 15, 2026
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BMW and Triumph top the charts

The National Motorcycle Dealers Association (NMDA) has released its latest spring Dealer Attitude Survey (DAS) results. The bi-annual survey provides an overview of the motorcycle retail sector’s satisfaction levels in key business areas that affect the relationships dealers have with their respective manufacturers. “For the spring 2023 survey, the NMDA has joined forces with data analytics company, Metryx, to provide a new and refreshed look,” said Symon Cook, head of the NMDA…

Read the NMDA dealer survey in full here.

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