Bombardier Recreational Products (BRP) is expanding its Can-Am on-road network development team with the appointment of experienced motorcycle sales specialist Craig Morison as dealer development advisor for Can-Am on-road.
Morison has plenty of bike trade experience, having spent more than six years as a dealer principal. In his new role, he will be tasked with adding experienced motorcycle dealers to the network to help Can-Am on-road expand its share of the recreational motorcycle market and to support new dealers during the onboarding process. He’ll also be the main point of contact for prospective dealers interested in joining the network.
Anita Gobbo, BRP regional commercial manager UK, Italy, Ireland and Spain, says, “Craig’s appointment as dealer development advisor for Can-Am on-road reinforces our commitment to grow our on-road dealer network and market share in the UK. His experience on the dealer side is something we will look to tap into because he understands what dealers want when they add a new line-up to their portfolio. We look forward to Craig hitting the ground running and utilising his considerable knowledge, experience and contacts to ensure we add the highest quality new dealers to the on-road network in 2023 and beyond.”