It’s a double success for Triumph, as the Hinckley firm revamps another dealership north of the border and completes one more solus outlet with the most recent “Rolling Stones” corporate retail identity (Paint it Black…) and a plush new workshop.
Triumph Edinburgh, on the Pfeffermill Road, complements the recently re-opened Triumph Glasgow, and Hinckley’s PR folk turned up for the opening day on 22 July with the TE-1 prototype electric bike, a Moto2 765 Street Triple and a Scrambler 1200 XE from the James Bond film No Time to Die.
Devron Boulton from Triumph underlined the long-term nature of the relationship, “Edinburgh Triumph has been a valuable part of the Triumph family for many years, and we are delighted that they have upgraded their dealership to meet the new dealer standards. The dealership always provides high levels of customer service and has a huge offering of the new motorcycle line up”.
Neil Roberts, Edinburgh Triumph MD, added, “We are proud to have been a part of the Triumph family since 1991 and thrive off delivering the latest 2023 models to local Triumph owners and riders. We hope our customers enjoy the new dealership and look forward to meeting them all!”