Preston dealer Bowker Motorrad has partnered with The Waterloo Music Bar in Blackpool as part of its celebration of the 100th anniversary of BMW. The businesses have organised celebration events to mark the occasion and have also produced ‘Overkill’, a Motörhead-themed custom BMW R nineT.
The Music Bar has the only Motörhead-endorsed bar in the UK – Lemmy’s Bar, which inspired the bike’s design, including details such as the Motörhead Snaggletooth logo and Lemmy’s guitar strap on the tank. The Motörhead and Lemmy’s Bar logo have also been stitched into the seat. The bike will be displayed at events throughout Lancashire, promoting The Waterloo Bar and local live music.
John Nichol of Bowker Motorrad said: “We wanted to do something special to celebrate BMW Motorrad’s 100th anniversary. So, we approached Ian at The Waterloo Music Bar. Our idea was to partner with a local business that is making a difference in the local community and dedicate a customised bike to promote their cause. The Waterloo’s passion for live music represented the perfect fit. Ian and his team do an amazing job supporting local bands and charities; we wanted to help.”
The Waterloo Music Bar owner, Ian Fletcher, said: “The bike looks amazing. What a great job! It’s great to partner with Bowker Motorrad. Everyone knows about the link between rock music and motorcycles. There’s a deep connection between popular culture and style.
“I suppose you could say it’s a meeting of minds. We both share a passion for delivering exceptional experiences, whether it’s through the world of motorcycles or the power of live music. And, together, we can create more memorable moments for music fans, motorcyclists and the wider community.”
The Motörhead R nineT will be displayed at Bowker Motorrad’s Preston showroom and at local events to help promote The Waterloo Music Bar.