Aftercare and warranty firm Ulti-Moto has launched a new top-end product aimed at specialist used bike dealerships, which combines AA-backed breakdown recovery with a maintenance and repair programme and extensive warranty cover.
“Our Premium Platinum Plan Warranty, available to all dealers (regulated and non-regulated), includes full breakdown cover attended by the AA and cover in Europe,” said Ulti-Moto director Steve Keys. “We have worked really hard to bring this to market and would love to see dealers implementing it to all used bike sales or at least offering it as an upgrade.”
And Keys reckons the plan can help dealers upgrade their retail offering. “I genuinely believe it’s about time motorcycle dealers start to be more professional and offering a 12-month warranty should be the norm, not the exception. A few market-leading dealers are looking to do this, and, of course, some of the approved used schemes do incorporate this, but they are the exception.
“If we want to be taken seriously as an industry, it’s time we started putting the customer first on used bike sales. A ‘handshake and wink’ warranty is not good enough anymore – especially with the number of distance sales that now take place. Expecting a customer to travel hundreds of miles to repair their bike is unacceptable.
“It also takes the risk of large bills in the future’ off balance sheet’. With a potential market slowdown in the offing, this could be essential to both their financial survival and remaining competitive. It’s likely to become a buyers’ market again soon.”
www.ulti-moto.com