Following an uptick in June registrations, data published by the Motor Cycle Industry Association (MCIA) shows that July saw a decline of 9.1% compared to 2022. As a result, the year-to-date tally now stands at 3.6% behind last year.
A combination of poor July weather and ongoing economic challenges are likely the key contributors to the downturn.
Dealer feedback suggests there was more regional variability with demand in July compared to 2022 when it was buoyant across the country. However, despite this, no one is reporting a particularly poor season, instead dealers are saying there is strong interest remaining, but more compromised spending confidence. Some dealers believe the poor weather during the spring also delayed the season’s start, as they saw an uptick in activity when the weather improved during May and June. Indeed, some dealers enjoyed a strong month of sales during July, with signs of a slowdown only later in the month as the holiday season commenced.
Demand remains steady across the board, with the new Triumph Street Triple 765 and Honda Transalp 750 models particularly well received.
Used Motorcycle Feedback
Sales and demand for used motorcycles has also been more variable recently, with some dealers doing better with new machinery while other dealers are having more success with used as consumers look to a more affordable alternative.
Some dealers have reported consumers recently looking to downsize from larger machines to those in the 125-650cc category. Stock availability continues to be more plentiful, and with an increase in low mileage machines in the market; this possibly suggests that new riders who passed their test post-Covid and purchased new machines have since decided to sell as they’re not riding as much as they had anticipated.
Demand continues to be strong across the board, although the 125cc market has recently slowed for some dealers.
Outlook
July was a disappointingly wet month with generally poor riding conditions, and August has started on a similar note. Taking into account the time of year and stock being plentiful, Glass’s expects residuals to soften further across all segments in the following weeks.
Paul McDonald
Leisure Vehicles Editor