Yamaha Motor UK has a new power sales boss covering Northern Ireland and Scotland. New area sales manager Chris Embleton has joined Yamaha from European golf retailer American Golf, and will work with the dealer network on its portfolio of ATVs, side-by-side, golf cars and other lightweight utility vehicles.
“Joining Yamaha is a great opportunity to work with an excellent dealer network and portfolio of products,” said Embleton. “I have been an end user of recreational and utility vehicles for many years, so to join a leading brand and work throughout the north is a perfect fit for me.”
Yamaha says Embleton has hit the ground running and is already forming relationships with new and existing dealers. “He has become the main point of contact for enquiries in the North, working alongside Carl Stuart, who manages the South,” the company said.