Registration is open for trade visitors to attend Motorcycle Live at Birmingham’s NEC for free, thanks to support from finance provider Black Horse. And the show organisers have come up with a list of five reasons to visit on trade day (Monday 20 November).
First up – it’s free! Eligible trade visitors can apply online for up to four complimentary tickets per registered business address to attend the show on the dedicated Trade Day in association with Black Horse. Advanced adult tickets are priced at £23, so dealers could save up to £92 if they and three colleagues were planning to go to the show.
Next – it’s a chance to meet up face-to-face. The show offers a great location to meet with existing and potential partners, brands and colleagues. You can also discover opportunities, strengthen relationships at the event, and scope out the latest bike launches. With lots of exciting reveals planned from manufacturers, there will be lots of brand-new models to see at the show – with no need to travel overseas events.
You can also add new kit to that list: it’s not just new bikes on show. With everything from exhausts to ear plugs, helmets to heated grips and tail tidies to trips, Motorcycle Live offers the chance to check out the newest products, technology and services under one roof.
Finally, the organisers reckon you’ll have plenty of fun at the show! Sometimes, it’s easy to forget what a great industry we all work in – very few people get to mix business with pleasure. Motorcycle Live offers the opportunity to put yourself in the customer’s shoes and enjoy the world of motorcycling, reminisce, meet and enjoy!
Tracey Gramsch, senior manager – manufacturer partners at Black Horse said: “Black Horse is proud to sponsor Trade Day 2023, which is a fantastic opportunity for trade partners to network and discuss the latest trends in our industry”.
Finlay McAllan, MD of Motorcycle Live, adds: “We love welcoming the trade to the show and have aimed to make it as easy as possible. Last year, we combined our Trade and Media into one day to make for the most efficient trip for those attending – we’re also conscious that some dealerships find it less disrupting for staff to be out on a weekday. We look forward to welcoming you to Motorcycle Live.”
For more information and to apply for tickets, visit: www.motorcyclelive.co.uk/trade-day.










