Bike marketing specialist Digitally Charged, has announced a new online content and data management deal with online magazine SuperBike. The deal will see the Notts firm manage the SuperBike website, commissioning and generating content and delivering marketing opportunities to the industry.
SuperBike ended its print magazine in January 2015 after 38 years of publishing. Since then, it’s been online only, with the strong appeal of the title name bringing huge engagement, particularly on global social media. SuperBike owner John Hogan (who is now marketing manager at Norton Motorcycles) said, “It’s possible I went all-digital too early, but I could see print sales declining almost as fast as the online thirst for content was growing. I gave the readers what they wanted and, within months, had a market-leading social media following of more than one million bikers. What we grew over the years was a very loyal digital following that I didn’t fully appreciate the strength of until I spoke to Chris at Digitally Charged.”
Digitally Charged is a full-service digital marketing agency that has been running for six years. The firm was created specifically for the motorcycle market by founder Chris Day after his time working at MotoDirect. “Knowing how to connect people with a product or service online isn’t difficult,” he said. “But matching specific people, at a chosen time, with the right message to deliver a positive outcome is. That’s what my team had developed the ability to do. I don’t feel the need to pitch for new work aggressively; I ask people to look at our repeat business and speak to our clients.
“Before taking over the SuperBike data, we ran some tests using some of our existing clients, and the potential is huge. Being on the other side of the fence buying in these services in the 12 years as a marketing manager for one of the largest clothing distributors/manufacturers, I’d like to think I understand more of what motorcycle marketing departments are looking for.”
According to Day, pairing a strong online motorcycle media brand like SuperBike with a heavyweight agency like Digitally Charged means everyone wins. “Clients will know that their campaigns are being served to bikers in the UK rather than faceless bots, efficiently and with clear, deliverable goals in mind.
“Achieving digital potential is what’s driving everyone involved at DC, and I look forward to sharing plans with anyone who wants to meet face-to-face at Motorcycle Live and show some of the innovative features, new websites and full suite of data options we’ll be launching in the new year.”
Digitally Charged
01157 860680
[email protected]